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Main Street New Jersey

The MSNJ Program is a Coordinating Program of Main Street America™, which is a subsidiary of the National Trust for Historic Preservation. The Main Street America approach is to help downtown districts develop a transformation strategy around four main points – economic vitality, design, promotion, and organization – that is unique to their community and based on local and regional market data. Main Street empowers Fair Lawn and its diverse business community by offering a road-map for locally- owned/locally-driven prosperity. Across the country, thousands of communities have used the Main Street Approach to transform their economies, leverage local leadership, and improve overall quality of life.


“Fair Lawn becoming a Main Street NJ Town creates a more opportunities for the borough, as whole, to benefit from a wider variety of available business resources.”

- Ryan Greff, Fair Lawn Main Street Executive Director

Benefits of Main Street NJ

  • Protecting and strengthening the existing tax base

  • Increasing sales and returning revenues to the community

  • Creating visually appealing and economically viable downtown buildings

  • Attracting new businesses

  • Creating new jobs

  • Increasing investment in the downtown

  • Preserving historic architectural resources

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